Our approach
Put the real numbers on the table.
Hometown started with a simple question: what is left after the cost of selling a frame is accounted for? We help independent practices answer it clearly—and act on it without losing their point of view.
The Hometown principle
Revenue is only the beginning.
Count the hidden costs
Staff time, sales visits, shipping, breakage, warranties, and inventory that does not move all belong in the picture.
Buy for the patient
Better materials and more considered collections create happier patients, fewer replacements, and a board worth browsing.
Keep your leverage
You set the strategy. We give you access, options, and practical education to negotiate from a stronger position.
Grow without the noise
No kickbacks, no busywork for its own sake—just a focused way to make the optical department healthier.
A partner, not another sample bag
Your practice has its own shape. Your buying strategy should too.
From creating a house collection to adding an extended warranty revenue stream, we work alongside your team to find the moves that fit your patients and your board.
Tell us about your office