Protect the margin
Look past list price and put cost, labor, and return on investment in the same conversation.
Eyewear development group · Nashville, TN
Better frames.
Better margins.
A sharper way for independent practices to buy, curate, and grow an optical department that actually pays attention to profit.
“Revenue without a deep dive into cost is meaningless.”
The Hometown point of view
Start with the real picture
Revenue is not the whole story.
Insurance payouts, frame cost, staff time, warranty headaches—every thread changes the outcome. Hometown helps you see the full picture, then gives you practical ways to keep more of what your practice earns.
Our approachThe Hometown advantage
A buying strategy with a point of view.
Good eyewear matters. So does what it costs to get it on the board.
Keep boards fresh
Bring in current shapes and limited collections that give patients a reason to look twice.
Buy with leverage
Use factory-direct overrun pricing and focused assortments to make each purchase work harder.
Make it yours
Build a house point of view with unbranded options, curated niches, and a team that knows your office.
A flexible place to start
EyeClub is the quiet advantage on your board.
Monthly access to high-end factory overrun frames, flexible shipments, and the freedom to pause when your office needs a breather. Fresh, sellable, and priced with your margin in mind.
See how it worksChoose your route
Three ways to work with Hometown.
01
EyeClub
Seasonal, factory-direct subscriptions for practices that want an easier flow of sellable frames.
Explore the options 02Curated collections
A sales representative comes to your practice, and you select the frames you need on the spot. Available in TR-90—ideal for budget-conscious patients and perfect for managed care; handmade acetates—high quality; and 18kt ion-plated titanium.
Explore the options 03Nash Classic
Nash is a stocked brand—a frame line you carry in the office and reorder from—built with margin in mind.
Explore the options